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D E M
I C S
OPEN FOR NEW IDEAS: Ideas in entrepreneur-
ship get the spotlight in JWU's Student Innova-
tion Lab on the Charlotte Campus.
The space serves as a venue for entrepreneurial
courses, experiential learning opportunities,
speaking engagements and other events. It's
also been a magnet for attracting five new
entrepreneurship instructors that Jeff Thomas,
J.D., School of Business chair, refers to as the
"Fab Five."
Students also regularly hear from outside speak-
ers, including angel investors and a former Shark
Tank contestant who joined the lab via Skype.
CROSS-CULTURAL COLLABORATION: When
it comes to cross-cultural marketing, it takes
more than a translation to be successful.
JWU North Miami business students gained
a new perspective in cruise and marketing
management and logistics from a group of
four students and one faculty member from
the Rotterdam School of Business in the
Netherlands last winter. The Rotterdam group
compared and studied PortMiami and Port
of Rotterdam and presented their findings to
100 JWU business students in February. JWU
students also identified and presented
strengths and opportunities for each port.
Together, the groups brainstormed
strategies to enhance both ports.
The partnership with the Rotterdam
School of Business was initiated in
2013 by JWU School of Business
Professor Leilani Baumanis, DIBA, to
foster global collaboration within the
schools of business and hospitality at
the North Miami Campus.
YEAR IN REVIEW
