Pac-12 Conference

2013 Volleyball Media Guide

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PAC-12 CONFERENCE TAMMY NEWMAN • Associate Commissioner, Governance & Enforcement Tammy Newman joined the Pac-12 Conference in 1989. Promoted to Associate Commissioner, Governance in July 2013, her responsibilities include directing the NCAA and Pac-12 governance processes for the Conference office and institutional members. Additionally, she serves as the staff liaison to the Council, DLIR, Legislative and Nominating Committees. She also oversees the Conference VIP hospitality programs. Newman has a bachelor of arts degree from Saint Mary's College of California. A Bay Area native, she is married to Dennis Willing. HEATHER PERRY • Associate Commissioner, Sports Management & Championships Heather Perry was named Assistant Commissioner of Championships in June 2007. She serves as the Conference liaison for baseball, women's gymnastics, men's and women's rowing, volleyball and is the Tournament Director for the Pac-12 Women's Basketball Championship. Prior to joining the Pac-12, Perry spent nine years at the NCAA, most recently as the Associate Director of Playing Rules Administration. In her role, she has served as a championships administrator and media coordinator at the Women's College World Series, Women's Final Four, Division II Women's Elite Eight, Women's Frozen Four and the Women's Rowing Championship. Perry earned her undergraduate degree from Ball State University in Muncie, Ind., where she received a bachelor of science degree in public relations with a minor in speech communication. She also has a master's degree in sports management from BSU. ERIK PRICE • Associate Commissioner, Compliance Erik Price joined the Pac-12 Conference in October 2002 after spending seven years in the Office of the Faculty Athletics Representative at the University of California, serving as Senior Administrative Analyst (1994-2000). Promoted to Associate Commissioner in July of 2013, he is primarily responsible for the Conference's compliance program, which includes rules education, and monitoring and interpreting NCAA and Conference rules for all Conference members. Assistant Commissioner in February of 2006, his responsibilities include assisting the Compliance and Enforcement staff in monitoring and applying NCAA and Conference legislation. He coordinates the Pac-12 Student-Athlete Advisory Committee (SAAC). A native of Berkeley, Calif., he is a 1989 graduate of Columbia University with a degree in economics and received a master's degree in journalism from the University of California in 1991. He and his wife Paula are the parents of two children, Sasha and Ben. ROB SINE • Vice President, Ticket Sales Rob Sine was named Vice President of Ticket Sales in June 2012. Sine is responsible for the ticket sales strategy and execution of Pac-12 Championships, including the Pac-12 Men's and Women's Basketball Tournaments and Pac-12 Football Championship Game as his major priorities.  Sine also works closely with each of the Pac-12 institutions' ticket sales and operations departments. Prior to joining the Pac-12, Sine founded and served as president of Hands On Sports, a consulting firm that specialized in working with sport executives to start-up or enhance ticket and sponsorship sales strategies or brand marketing campaigns. Clients included members of the NBA, NFL, MLB, NHL, NCAA, NASCAR, MLS, CFL, IFL, NLL, AFL, AHL and ECHL. Preceding Hands On Sports, Sine spent 11 years working on the team side of professional sports; five years in minor league sports and seven years in leadership roles overseeing ticket sales revenue with three NBA organizations–Portland Trail Blazers, Seattle Sonics, and Milwaukee Bucks. Sine received his degree from Penn State University. ANNA ROBERTS • Senior Director, Human Resources Anna Roberts joined the Pac-12 in September 2011 as the Director of Human Resources and is responsible for all aspects of the Pac-12 people strategy including talent management, staffing, employee relations, compensation and performance management. Prior to joining the Conference office, Roberts was at Support.com, a mid-sized technology company, where she oversaw the human resources function. In addition, she worked several years in the human resource field in various environments, including several years with Adeco Group. Roberts graduated from California Polytechnic State University, San Luis Obispo. HEATHER VAUGHAN • Vice President, Marketing Vaughan joined the Pac-12 in June 2010 as the Conference's first Senior Director, Marketing. Her duties include enhancing the overall marketing and staging of all Pac-12 Championships and events, serving as the creative lead for the Conference and working with the marketing team to develop and execute strategic marketing plans. Prior to joining the Conference, Vaughan worked for the Maloof Sports & Entertainment team for nine years, overseeing the creative services department. She was responsible for the marketing, branding and creative materials to support the NBA's Sacramento Kings, the WNBA's Sacramento Monarchs and ARCO arena. She also worked for several advertising agencies in the Los Angeles area. A San Diego, Calif., native, Vaughan graduated from California State University Chico with a bachelor's degree in communication design. She also holds a master's degree in communications from California State University, Fullerton. PAC-12 CONFERENCE // 2013 PAC-12 VOLLEYBALL MEDIA GUIDE // 81 //81

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