Crusader Nation

Fall 2016

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Fall 2016 • Crusader Nation 11 Stay Informed and Connected with Holy Cross Athletics Through Social Media I n mid-March 2016, all eyes were on Holy Cross. The Men's Basketball team was in the midst of an improba- ble tournament run, causing a rapid up- swing in popularity across the country. Numerous media outlets such as ESPN, Sports Illustrated, CBS Sports, and the Boston Globe mentioned the Crusad- ers over the three-week period on their social media channels, resulting in more than 2 million people seeing Holy Cross- related content! Social media is a driving force in the world today. It provides every school the opportunity to shine on the national stage. That is why the Holy Cross Athlet- ics department has put an emphasis on maximizing the use of social media to pro- mote the achievements of its student-athletes and to establish an online commu- nity of Crusader supporters. "Social media is an effec- tive and valuable com- munication tool that we use to build the Holy Cross Hockey brand," says Head Men's Hockey Coach David Berard. "It helps us tell our story, share information and engage alumni, donors, fans and recruits." Social media provides Ath- letics an avenue to show why Holy Cross is such a unique place and how Holy Cross student-ath- letes are among the best in the country. They are dedicated to excellence in everything they do, and fans will find displays of this dedication frequently on social media. Holy Cross Athletics harnesses the power of social media to showcase the development of its student-athletes on the field, in the classroom, and in the community. Fans can take true delight in witnessing all of the good work that distinguishes Holy Cross student-athletes from the rest of those around the country. "It's incredible the impact that social media has had on our Field Hockey pro- gram," says Field Hockey Head Coach Lindsay Jackson. "We're able to share with fans, friends, and potential student- athletes the hard work, dedication, and fun our girls are having while training to be their best in the classroom, in com- petition, and in the community!" Social media also provides fans instant access to Holy Cross Athletics from the palm of their hand, bring- ing them to places they would not normally get to go. Whether through a photo of Women's Soccer practicing at dawn as the sun rises over Worcester's seven hills, a locker room video of the Football team celebrating a victory, or an intense video of the Men's Basketball team walking out onto the court before the First Four of the NCAA Tournament, Holy Cross Athletics wants to display something special, some- thing that fans are proud to be a part of, and something that potential fans and student-athletes might want to join. Won't you join us? Experience it all, and never miss another moment of Holy Cross Athletics. Follow @GoHolyCross on Facebook, Twitter, Insta- gram, and Snapchat today! By Carson Reider

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