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Undergraduate Student Profile Fall 2011 Total enrollment 1,909 the gift of Female 39.7% vision INSIGHT TO BUILD A PREFERRED FUTURE Mendoza's signature "Foresight in Business and Society" launched in 2009 as a required research course for junior-level students. The aim of its innovative curriculum is to provide students with the global perspective necessary to identify major trends expected to shape the world in coming years, as well as the critical thinking framework needed to understand and plan for these trends. In 2011, the faculty team that teaches the course won a $10,000 IBM Smarter Planet Faculty Innovation Award for its proposal, "Foresight for a Smarter Planet: Toward the City Sustainable." Suzanne Coshow, Chad Harms and Samuel Miller, all associate professional specialists, laid out a plan for a teaching module that helps students utilize foresight skills— trend analysis, systems management and problem solving toward a "preferred" future—in such a way that the curriculum can be used by a broad array of disciplines. Minority (U.S. only) 27.7% International 7.3% Businessweek: Mendoza still the best For two years in a row, 2010 and 2011, Bloomberg Businessweek named Mendoza the nation's best undergraduate business school. The magazine derives its ranking from nine measures, including surveys of senior business majors and corporate recruiters, median starting salaries for graduates, and the number of alumni each college sends to top MBA programs. Among Mendoza's strongest points: Student satisfaction ranked higher than any other school. Said Dean Carolyn Y. Woo: "We appreciate the ranking as a reflection of not just academic excellence, but also our particular mission of educating students to think about the big picture and how they might use business to impact the greater good." Regular visits from trendsetters The CEOs of Best Buy, Walgreens, Target, Whole Foods and Sprint. Management guru and best-selling author Peter Senge. The co-founder of Seventh Generation natural household products. These and other influential leaders of the business world could be found at the Mendoza College of Business nearly every week as speakers in the Boardroom Insights and Ten Years Hence lecture se- ries. Students earn academic credit for attending and being prepared to engage the speakers during the talks, which also are open to the public. Boardroom Insights features top executives discussing current business issues, while guests in the signature series Ten Years Hence guests explore issues, ideas and trends likely to affect business and society over the next decade. Irish wow NASCAR A team of four undergrads demonstrated their understanding of the market for stock-car racing by winning the 2009 NASCAR Kinetics: Marketing in Motion competition. In the finals, teams were asked to come up with a marketing plan to reach an audience demographic of people ages 6-24. The Notre Dame team's ideas included a NASCAR website for kids, TV spots on Hannah Montana and other shows popular with teens, and Facebook marketing. 98% of the Class of 2010 seeking employment was placed six months after graduation 7