Wisconsin Athletics Annual Report
Issue link: http://catalog.e-digitaleditions.com/i/281497
2 3 University of Wisconsin Athletics 2013-14 Marketing Team of the Year Submission At a previous NACMA Conven on, a representa ve from Disney was a featured presenter at a roundtable session. To paraphrase, the presenter asked the group, "How many of your Athle c Department employees are on the marke ng staff?" A endees of the session began answering the ques on. "We have two full- me staff members and a GA." "I have four full- me staff, two part- me staff, and seven interns." "It's just me and a volunteer!" This went on as several others answered un l the presenter stopped and said something to the effect of "If you want to be successful, EVERY employee be er be on the marke ng staff." During the process of preparing our entry for considera on, this comment rings true in so many ways. The ideas, concepts and programs detailed in this report simply are not successful and in many cases do not even become reality without the support of the staff and coaches we work with every single day. These individuals and others have all played key roles in many of the efforts detailed in this report. ADMINISTRATION Barry Alvarez Jus n Doherty COMMUNICATIONS Brian Lucas Paul Capobianco Tam Flarup AJ Harrison Patrick Herb Julia Hujet Brian Mason Diane Nordstrom Anna Poulter-Hendrickson Jeremy Wodajo GUEST SERVICES Ben Fraser Brandon Vallina TICKET OFFICE Brian Moore Sarah Babler Elisabeth Dalton Brian Evenson Janelle Fritz Sam Kopling Travis Marten Neil Orvis Chris Schappel Marques Tyler Andy Zywicki While we understand this is a NACMA Award for the Marke ng Team of the Year, the University of Wisconsin Athle c Marke ng Office submits this entry with the recogni on of the efforts made by all of the hard-working and dedicated coaches and staff of the UW Athle c Department. EVENT MANAGEMENT Todd Nelson Nancy Bee Shane Burgess Daron Jones Karen Lux Ka e Pietrowiak VIDEO SERVICES Rob Porteus Steve Ackermann Jeff Bell Heather Mlodzik-Brown Drew Scharenbroch SPIRIT SQUAD Jose e Scheer COMMUNITY RELATIONS Kayla Gross MARKETING STUDENT INTERNS Alex Ball Bre Baur Alissa Endres Nicole Hillman Dan Kirk Drew Olstead Saige Pacholok Jon Scolaro Daniel Silber Lexi Stutzman Ticket Sales ................................. 4-5 Attendance .................................. 4-5 Revenue ....................................... 4-5 Fan Experience ........................... 6-9 Marketing & Promotions ............ 10-13 Brand Awareness ........................ 14-15 Innovation ................................... 16-19 Social Media ................................ 20-25 Student-Athlete Experience ........ 26-27 Broadcast .................................... 28-29 Community Outreach .................. 30-31 Appendix ..................................... 32 Letter of Recommendation ......... 33 ACKNOWLEDGEMENT & THANK YOU TABLE OF CONTENTS