Wisconsin Athletics Annual Report
Issue link: http://catalog.e-digitaleditions.com/i/154647
Marketing I n 2012-13, the University of Wisconsin continued its athletic-multimedia rights partnership with Learfield Sports and its on-site operational team, Badger Sports Properties (BSP). The partnership has proved extremely successful for both organizations, evidenced by the move that the Board of Regents' Business, Finance and Audit Committee agreed in June 2012 to extend the relationship through the 2023-24 fiscal year. BSP is a property of Learfield Sports and the local multimedia rights holder for UW Athletics. BSP oversees the production and distribution of all Badger radio broadcasts, including live game action and coaches' shows. In addition, the local entity solicits sponsorships and other support for UW Athletics. Its talented team of sales executives assists sponsors in finding the right marketing mix, whether it is advertising on the game broadcasts or a sign in Camp Randall Stadium or the Kohl Center. Learfield's on-site operational team—Badger Sports Properties—produces and distributes all Badger radio broadcasts, including live-game action and coaches shows. In addition, Badger Sports Properties solicits sponsorships and other support for UW Athletics. Its talented team of sales executives assists sponsors in finding the right marketing mix, whether it is advertising on the game broadcasts or a sign in Camp Randall Stadium or the Kohl Center. Adidas and the UW Athletic Department recently completed the fourth year of a comprehensive six-year sponsorship agreement in which adidas serves as the department's exclusive provider of athletic apparel for all 23 Badger teams. Coca-Cola and the UW Athletic Department continue their long-standing sponsorship agreement in which Coca-Cola serves as the exclusive provider of soft drink and sport beverages to the UW Athletic Department and its 23 teams. The merchandising partner of UW Athletics is Gold Country, Inc., which continues to operate Bucky's Locker Room retail stores at Camp Randall Stadium and at the Kohl Center. In addition, Bucky's handles all game-day merchandising at all UW Athletic facilities and is the department's exclusive Web site merchandise sales partner. Major corporate sponsors of UW Athletics in 2012-13